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Every business starts and ends with sales. Sales comes as a result of proper and targeted advertising. This course will explain how using social media will enhance a sellers chances of acquiring customers.

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Course outline

What is social media

Why use social media

Various social media Platforms

 

What is Social Media

Social media is a tool, an application, o a website where people (users) create and share contents  (communicate) with each other. Social media allows the sharing of images, videos, clips, ideas, network, etc..

Why use Social Media

El-Cuzupa Marketing recommend the use of social media for advertising when selling with us because 80% of the population communicate via social media. There are bunch of platforms for advertising through social media. Among the lots of social media advertising platforms include; Facebook, Twitter, Instagram, Pinterest, blog, etc..

 

Various Social Media Platforms

Facebook

With over a billion users, Facebook is one of the largest advertising platform. El-Cuzupa Marketing seller store have a space for sellers to include their Facebook page. Using Facebook not only gives your store exposure. It allows users to create forums for group discussion. Sellers can utilize this forum to their advantage by letting buyers communicate with you.

How to Use Facebook

Go to Google, search Facebook and click create account. If a seller already have a personal Facebook account, go to “create page” and create a page for your store. Invite all your Facebook friends to like your page to enable them see every of your page post. Adding to inviting your friends to like your store Facebook page, sellers can promote their page to thousands and millions of Facebook users by channeling your advertisement to a targeted audience through paid add.

After successfully creating your store Facebook page, please fill out your store information, add your website link, phone number, etc. to help fans contact you. Sellers advertising with Facebook should post new products, or update their news feed with something relevant to store page to keep your Facebook page active or keep your page fans engaged.

To start your Facebook page, please click here. To watch a tutorial video for creating your business Facebook page, please click here.

Twitter

Twitter is a great advertising platform for businesses. El-Cuzupa Marketing sellers can use this twitter to communicate what they have in store, new product line, store promotion, and give out coupon flyers to buyers.

With twitter, sellers can tweet 150 words concerning their store activity to the public. You can synchronize your twitter account with other social media like Facebook account and create a post in one, that will reflect on other platforms. Twitter gives room for fans or followers to retweet, favourite, etc. your tweets and also share with their friends and followers.

How to Use Twitter

Go to Google, search Twitter, and click sign up for twitter account. If a seller already have a personal Twitter account, go to “sign up for twitter account” and create a new twitter account for your store. Invite all your email friends to like your page to enable them see every of your tweets. Adding to inviting your friends to like your store Twitter page, sellers can promote their page to thousands and millions of Twitter users by channeling your advertisement to a targeted audience through paid add or creating a campaign.

After successfully creating your store Twitter account, please fill out your store bio, and add your store website link to your account. To keep your followers active, sellers should try and post new products, or update their news feed by tweeting once or a couple times a day to keep your followers engaged with your store activities.

To start your Twitter page, please click here. To watch a tutorial video for creating your business Facebook page, please click here.

Instagram

Research shows the way people communicate has obviously changed over the years. Instagram is a great advertising platform because people tend to communicate more by pictures/ visual. As a seller, open an Instagram account and connect it to your Facebook, and Twitter. Linking this media together allows a seller to post one photo across the three platforms at the same time.

How to Use Instagram

Go to Google, search Instagram, and click creating an account. If a seller already have a personal Instagram account, go to “creating an account” and create a new Instagram account for your store. Invite all your Facebook friends to follow your page to enable them see every of your post. Adding to inviting your friends to like your store Instagram page, sellers can promote their page to thousands and millions of Instagram users by advertisement your page to a targeted audience.

After successfully creating your store Instagram account, please fill out your store bio, and add your store website link to your Instagram account. To keep your followers active, sellers should post new products, or update their news feed by posting once or a couple times a day to keep your followers engaged with your store activities.

To start your Instagram page, please click here. To watch a tutorial video for creating your business Facebook page, please click  here

YouTube

With YouTube, a seller can create a short advertising video showcasing his or her store products. To use YouTube, create your account and make a short video using a camera or smart phone then upload video to your YouTube account.

You maybe required to create a Google plus account to start your YouTube account. To get started with YouTube, please create here.

 

Blog

Blog is a great platform for buyers to communicate with sellers. Blogging about your store, your products, etc. is a sure way of advertising your product because it gives room for readers to leave feedback which can be of help to sellers doing things the wrong way from a buyers perspective.

Major blogging templates can be found on tumbler, WordPress, etc..

 

 

Pinterest

This social site allows sellers to pin their product for others to see.